experience of branding advertising panels
Frankfurt is not only Europe’s third-biggest hub but also Germany’s biggest and most innovative airport-advertising platform. There are more than 2,000 indoor and outdoor advertising media along the approach roads and indoor routes taken by about 60 million passengers who use the terminal buildings every year. With 40 years of experience, our advertising subsidiary, Media Frankfurt, is exclusively responsible for marketing these advertising facilities. At the same time, the primary aim of Germany’s leader in the field of airport advertising is to help advertising clients to make the best possible presentations at Frankfurt Airport. For example, Media Frankfurt has been pushing ahead with the digitalization of its advertising media for several years. Today, there are over 240 digital monitors at the airport – in the form of networks around shopping areas, in the baggage-claim areas, along the terminal approach road and in the vicinity of the Business and First Class lounges.
Naturally, the facilities for presenting brands and products include more than just digital media, e.g., Citylightposters and Megaposters in the outdoor areas, up to 22 meter-long Lightboxes, interactive exhibition areas, individual sponsoring concepts for passenger services and jet-bridge branding – the cross-media product portfolio of Media Frankfurt sets new standards in terms of variety and creativity.
No less flexible are the booking periods, which run from one day to five years, and make it possible to implement virtually every campaign perfectly. In this connection, the services offered by Media Frankfurt include not just the hire of advertising media but also comprehensive advice covering the spectrum from the initial concept, via product and site selection, to the production of advertising materials. Moreover, the airport-advertising specialists of Media Frankfurt support clients with the coordination of international advertising campaigns. Thanks to its integration in the network of the JCDecaux Group, the world’s leading airport-advertising agency, Media Frankfurt has access to 140 airports around the globe.
Most importantly, however, is the fact that your advertising reaches the exclusive target groups intended, e.g., affluent, brand-conscious tourists from the BRIC states, international business travelers and decision-makers or German passengers going on vacation or taking a city break. According to a study published by Media Frankfurt and the JCDecaux Group, 77% of all passengers look at airport advertising and 85% enjoy this kind of advertising.
Discover the chances and opportunities offered by Frankfurt Airport as a marketing platform. Our experts will be pleased to advise you.